Since 2012 INTERFEL has been leading an education campaign for children aged 6 to 10, co-financed by the European Union, in which Frutti and Veggi make fresh fruit and vegetables fun and inspiring.

Following the success of this campaign, NAK and INTERFEL, in partnership with the AOP Fraises and AOP Tomates et Concombres, have undertaken to communicate together, starting in 2018, with the aim of engaging with parents and grandparents on a major public health concern: that of fresh fruit and vegetable consumption.