European Fresh Force Wins the “Most Successful Promotion of the Year 2023”
This year, Frutti, Veggi and Chaos won prestigious professional awards. The European Fresh Force programwon gold certification in the Trade magazine’s “Most successful promotion of the year” competition in the foodcategory.
“We are very happy about this award, as we are constantly receiving positive feedback from families, childrenand the Hungarian agriculture, but this is our first recognition in the field of marketing communication. TheEuropean Fresh Force is a truly special promotion, as it’s focus is not on a single product or product line, buton promoting fresh fruit and vegetable consumption among families and 6–18-year-olds.” – said dr. DiánaSidlovits, head of horticultural group, coordinator of the program.
Trade magazine organized the “Most Successful Promotion of the Year” competition for the 15th time this year, the results of which were announced on April 27. Entries were open in seven categories and five special prizeswere awarded. The winners were selected by a 14-member professional jury following focus group research.