The European Fraich’Force programme
The European Fraich’Force programme is a 3-year European programme aimed at raising awareness among children and their parents about eating fresh fruit and vegetables. Although levels are increasing, France, Hungary and Wallonia are still consuming less than the WHO’s recommended daily intake of 400 g of fresh fruit and vegetables.
That is why the interprofessional fruit and vegetable group (Interfel), the Hungarian Chamber of Agriculture (NAK), the Walloon Agency for the Promotion of Quality Agriculture (Apaq-W), The National Interprofessional Kiwi Bureau (BIOK), and the French national associations of tomato, cucumber and strawberry producers have decided to join forces to increase the consumption of fresh fruit and vegetables. This is a real public health challenge!
This programme follows on from the “European Fraich’Fantasy” programme, and has set itself the following aims:
- to increase knowledge of fresh fruit and vegetables among children and their parents,
- to focus on encouraging the consumption of products that children particularly enjoy, but which still suffer from low levels of consumption,
- to reconcile parents to the practical aspects of fresh fruit and vegetables, and more particularly how to prepare them in the kitchen,
- to develop the pleasure of cooking and eating fresh fruit and vegetables, making them a lasting everyday feature of family life.